Matt Kirsch, lead audio engineer at Chevrolet, has selected top 10 tracks for evaluating and measuring the potential of your car’s acoustic system out of heaps of music created within several past decades.
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BMW is turning from car manufacturer into a company offering multiple services that are in demand with modern day customers. Since the release of its ‘Activate the Future’ series of documentaries, the brand has clearly put it that it was looking into expanding its offer and taking on multiple roles.
The smart brand, which last year started a war against dumb, is now getting more friendly and romantic. It kicked off a lovely international campaign developed at BBDO Berlin and revolving around travelling together in a car, which is designed just for couples, trying something new and being unique. The tagline of smart fortwo’s advertising push, which was launched across multiply media including print, online and TV, is ‘smart fortwo—A big idea for…’ mirrors the light-hearted and adventurous nature of the brand.
BMW is first partner of the wide-ranging exhibition ‘The Art of Enlightenment,’ which will open at the Chinese National Museum in Beijing on 1 April 2011. Conception and organization of the exhibition at the reopened National Museum of China are the joint efforts of the National Museums in Berlin, the Dresden State Art Collection, the Bavarian State Art Collection Munich and the National Museum of China.