Porsche USA has launched a new campaign taglined ‘Engineered for Magic. Everyday’ in to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving.
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Toyota Prius, a record-breaking hybrid car from the leading car manufacturer, is determined to set about 200 records in just 2 10-hour days. This interactive and fantastic event will take place on March 30 and 31, 2011 and will be available online at www.toyotapriusprojects.com for two 10-hour record-setting webcasts.
Saab GB is pleased to announce their sponsorship of a brand new cinema experience: The Nomad—Driven by Saab. The Nomad is an exciting, roaming pop-up cinema that is set to tour 150 locations across the UK. Having perfected the art of ‘cinema al fresco’, the Nomad will showcasing an eclectic selection of films, ranging from classics to cult, noir and silent to mainstream guilty pleasure films, screenings will be held in beautiful and unexpected locations both in-door and out, from castles and abbeys to theatres, ballrooms and country house estates.
This year’s Geneva Motor Show was the venue for the world premiere of Mazda’s new multi-channel brand campaign that will tell the fascinating story of Mazda using new media forms. The first of these forms is a new website that offers a deep-dive into the Mazda brand and the secrets behind its enduring success.