Rihanna and Dita Von Teese have joined Thierry Henry, the star of the original Renault Clio Va Va Voom ads, in a sassy new TV ad campaign. Launched February 7, the commercial also stars screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie.
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The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
To endorse the newly-unveiled Mercedes-Benz CLS, Hamburg-based agency Jung von Matt/Alster presented a new interactive animated story, which deserves being called an art project. The animated video that constitutes the core element of the digital campaign for Mercedes-Benz CLS was created based on the short interactive and personizable story written by Joey Goebel. The Berlin-based illustration duo Drushba Pankow created visuals for the story.
The brands are getting ready to the upcoming Super Bowl in their own creative ways. Some of them are launching new adverts like Doritos and Pepsi, while others are kicking off much bolder projects, transforming online activity of their fans into support for offline actions, just like Mercedes-Benz USA. The auto maker, which is going to advertize during the American football’s biggest event for the first time, started a campaign entitled ‘Tweet Race’ on the platform of its social media hubs, engaging its fans across the country.