Volkswagen is using dance to push its Polo range. Yesterday, November 10, the automobile maker released a commercial, starring Argentinian Tango champions, to promote its vehicles as chick and safe cars, which can impress consumers both its beauty and reliability. The advert, which was developed by DDB UK and aired on British channels, features “Tough. Beautiful. Polo.” strapline.
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As part of the “Dream the Impossible” Documentary Series, Honda will debut its seventh short-film documentary, “Into the Unknown,” at www.dreams.honda.com on November 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel’s “Great Migrations,” an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species.
Škoda is launching a new multi-million pound national marketing campaign for the Fabia vRS. The 12-week push, which was bought and planned by MediaCom, is centred around a 30 and 60 second TV commercials and will see Škoda unveiling a ‘meaner’ side for the high-performance Fabia vRS. The new advert features a «Made of Meaner Stuff» strapline—a darker twist on the Fabia’s «Made of Lovely Stuff» proposition which was made famous by the 2007 Fabia «Cake» spot.
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your ‘enemies.’ The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.