Nissan North America announced a significant new marketing initiative to showcase the strength of the car manufacurer’s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme «Innovation for All,» will launch on August 28 and permeate a variety of medium and targets over the next several months.
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Hyundai is continuing its «Uncensored» campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai’s social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
As part of its latest innovative marketing campaign, to build awareness of its new two-seat Wind Roadster, Renault UK is hoping to be a breath of fresh air in the clammy weeks ahead with www.12secondstrip.co.uk. The contest, which has just begun, sees the auto brand inviting internet users to post video clips of themselves or anyone they know, trying to strip down to just a single layer of clothing in less than 12 seconds, the exact time it takes for the innovative roof to open and close on its latest model.
Sick and tired of sitting all day long in the office without any hope live till the end of the day? Subaru Australia knows that you’re not the only one, who is dying to get away from the office computer as soon as possible, and is promising to stretch out a hand of help to those, whose are already balancing on the edge. Subaru XV Rescue squad are already there to return white collars to normal life.
Collaborations with musicians and brands is not a rare thing, and almost every month some of biggest music celebrities decide to team up with global labels either to promote their own albums or help push new products (or both). British electronica band Faithless joined forces with an Italian automaker Fiat to promote “Feelin’ Good”, the band’s new single and a special edition auto of the same name.
Volkswagen Beetle has been converted into a completely innovative and green vehicle by the Wessex Water company in the West Country. This car is running on biogas, which is obtained from human excrements, thus the new auto is completely sustainable. The new upgraded car, named “Bio-Bug,” first appeared in the UK on the streets of Bristol.