Renault launched a new advertising campaign for the Mégane to show that a car can change a town for better. The major part of the Mégane Experiment is a film, featuring a man named ‘Claude’— he goes to Gisburn, Lancashire, where there are no Méganes, and convinces villagers that these cars really can bring ‘joie de vivre’. He came from Menton, Côte d’Azur, France, where there are many of these vehicles, and is always ready to tell everyone about Mégane’s positive influence on people’s lives.