Kia Motors America (KMA) caused quite a stir with its first-ever Super Bowl ad of 2011 Kia Sorento CUV, which featured a colorful cast of life-size children’s characters from YO GABBA GABBA!, the award-winning children’s television series and live tour. Building on the momentum and increased brand awareness generated by the 60-second spot, Kia has become the presenting sponsor of the YO GABBA GABBA! THERE’S A PARTY IN MY CITY! tour.

DJ Lance Rock and the cast of YO GABBA GABBA! are heading on the road to play to enthusiastic fans on a 60-city tour across North America as Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY. One of today’s hottest live shows for families will make stops at top theaters, arenas and amphitheaters throughout North America, scheduled to start August 27 in Bethel, NY and ending in Dallas, TX on December 12.

The modern production features music, singing, dancing and animation as an interactive experience offering audience members of all ages the opportunity to witness their favorite characters come to life.

In addition to entertaining both the young and the young-at-heart, the Gabba gang also will participate in various community service projects aimed at building homes and hope in the cities they visit during their four month journey across North America. One dollar from every ticket sold during the Kia Motors Presents YO GABBA GABBA! LIVE!: THERE’S A PARTY IN MY CITY tour will be donated toward the homebuilding efforts of the Habitat for Humanity local affiliate in each tour city.

“This live show not only entertains and excites young families across the country, but the Habitat for Humanity aspect also presented Kia an invaluable opportunity to be a part of helping the community and those in need,” commented Michael Sprague, vice president, marketing & communications, KMA.