Nissan has invited a famed cyclist Lance Armstrong to star in its new commercial for the Nissan Leaf model, and thus contribute to the promotion of the ‘green’ business. The Japanese brand has unveiled a new 100% electric model, which is sure to be appreciated by members of cycling community, who don’t want to inhale the stink of the gasoline cars on the road any more. The American sportsman, best known for becoming a winner of the Tour de France seven times in a row, is demonstrating by personal example how nice it is to ride behind an eco-friendly auto.
auto
Chrysler Group has launched a campaign for the 2011 Jeep Grand Cherokee this month that focuses on the spirit and craftsmanship that once made the United States the country it was. The campaign, created by the advertising agency Wieden+Kennedy of Portland, also introduces a new tagline for the brand—“The things we make, make us.”
Volkswagen has another successful mobile marketing campaign with the release of Volkswagen Touareg Challenge. The automaker’s fourth iPhone advertising game has recorded over a million downloads after just one and a half weeks and is in the top ten of the iTunes charts in many countries including Germany, Russia and the United States.
Chrysler comes as a family oriented vehicle in their most recent summer campaign that launched during National Family Week on May 31st. The project created by 438 and SHARP agencies, participated in the celebration and all of the events culminating with the grand prize give away of a seven seat Dodge Journey on the last day of June.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.