Bacardi introduces Bacardi Mojito, a new RTD (ready-to-drink) cocktail right in time for the 2010 summer season. The new product in the brand portfolio, being a new word in home mixology, represents the iconic taste in the modern format. To have perfect Bacardi Mojito, you just have to open the bottle and pour the drink into a glass — this takes no longer than 7 seconds.
Bacardi
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.