Tic Tac® kicked off the Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare the brand has made an initial donation of $100,000 to organization and launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.
bakery & confectionery
Mars Chocolate North America fired up the engines earlier this year for its third annual M&M’s Most Colorful Fans of NASCAR contest. Building on Mars’ status as the official chocolate of association, the contest follows the release of M&M’s social community, which was launched in February at the official website of NASCAR.
This fall, Kraft Foods will embark on its largest branded initiative ever to fight hunger in America. Yesterday the company kicked off Huddle to Fight Hunger, an integrated marketing campaign designed to achieve an important goal: give 20 million meals or more to Feeding America, the nation’s leading hunger relief organization. The campaign will culminate in San Francisco on January 9 with the first-ever Kraft Fight Hunger Bowl featuring college football teams from the WAC and PAC-10.
Time has come for Kit Kat to step into the virtual world of augmented reality. The Nestlé-owned brand and pop group Scouting For Girls are introducing a big marketing project, which uses new ways of engaging youth. The Kit Kat’s new project dubbed «Kit Kat Brings Music To Life», which is the brand’s most massive spending on the cyber sphere to date, was devised by the Skive digital agency.
Wrigley‘s Juicy Fruit is continuing to deliver sweet things to brighten up our day. Having provided its fans with an opportunity to listen to a cute serenading unicorn (quite a unique thing, actually), now the brand has released another entertaining feature, a mobile phone app “Sweet Talk,” designed to bring joy though simple humorous phrases.
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.
As part of its ongoing commitment to fight hunger, Kraft Foods US is bringing Michael Nye‘s acclaimed black-and-white portraits of hunger in America directly to its employees in August. The About Hunger & Resilience exhibit of photographs of Americans who don’t have adequate access to food will travel to three Kraft Foods locations with the goal of educating employees and inspiring action in the fight against hunger.