Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012. To give everybody the chance to have fun while playing, Cadbury takes its long awaited campaign Spots v Stripes all across the UK to introduce gaming experience to cities this summer.
The new £50 million marketing campaign will bring at least 1 million British people together and help strengthen a community spirit through playing ahead of the Olympics. Cadbury, which is the Official Treat Provider to London 2012, is inviting the nation to divide into two teams—the Spots and the Stripes,— by allying with one of the camps at the dedicated www.spotsvstripes.com website (launched yesterday, August 2) for playing games wherever it’s possible (at schools, workplaces, neighborhoods and even online) and winning points to make its team win in the end.
As part of the fun, Cadbury will be taking Spots v Stripes on a tour across the country, visiting the biggest UK cities (Glasgow, Leeds, London, and Birmingham, one after another) for two days with a kit of the most smile worthy, giggle inducing and silly billy games—from Kiss Chase to Eye Spy, Arm Wrestling to Shoe Golf. During the events, which are kicking off on August 21, two thousand Spots and Stripes volunteer ambassadors will help the participants get involved into the campaign and support the gaming drive.
On August 7, Cadbury will officially launch a new advert created by the company’s Glass and A Half Full Productions studio and the Fallon agency. The hilarious spot features the residents of the underwater world, which are trying hard to intercept a strange-looking green. Eventually they all lose to faster and slier diving ducks that haven’t slipped the change to grab the desirable thing when it came out on the surface. The creators of the new ad selected «The Song of the Volga Boatmen» and «Dark Eyes,» traditional Russian songs, to create the combined soundtrack for the spot.
“London 2012 will be the largest public event the UK has seen in our lifetime and in the run up to the Games people will be naturally thinking about coming together to show their support. However, we believe that, across the country, we have lost our community spirit, and we want to use our heritage in community engagement to reignite this. With Spots v Stripes we hope to create the biggest game the UK has ever seen,” commented Nick Bunker, President, Kraft Foods UK & Ireland.