KRAFT Macaroni and Cheese has launched an iPad app to save thousands of boxes of KRAFT Mac wasted for macaroni art. Now fans of this kind of art can create an unlimited number of applications using digital macaroni.
Barilla
The RobilantAssociati brand advisory & strategic design agency has developed an updated identity for Barilla‘s Mulino Bianco brand, which is a friend of the Italian families. The dream it has been interpreting over the years is that of presenting stories that are close to its consumers, endowed with a poetic component that draws one in and is aspirational, but at the same time credible and therefore now authentic.
To encourage families to «Share the Table» more often, Barilla and Mario Batali have teamed up with 10 notable celebrities to create the limited edition Celebrity Pasta Lovers’ Cookbook. Available for download at www.ShareTheTable.com through October 15, the free cookbook is packed with family meal-sharing tips and exclusive new Mario Batali recipes inspired by favorite pasta dishes from celebrities including.