Carling, the UK’s best selling lager, appointed strategic brand consulting and design firm, Landor Associates, to create an identity for its biggest promotional campaign in five years the‘Perfect Pint Experience’.
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Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.
Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work on brand-repositioning.
As announced earlier, in April 2011, what was previously called ‘Probably, the best lager in the world’, announced its intention to reposition itself with the aim to double global sales by 2015. As part of its re-positioning campaign, the brand’s strapline has been changed to «That calls for a Carlsberg».