Heineken UK’s Jacques Cider with Fruit is further emphasising its ‘female appeal’ and placing the brand firmly within the world of young women with style with its biggest investment in the brand to date.
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Heineken UK has launched a new national multi-media campaign, “Good Call”, for Foster’s beer revolving around the idea that life is good no matter happens. To promote positive thinking, the Adam & Eve agency created three new TV ads and Video on Demand (VOD), digital, social media and outdoor ambient materials featuring Brad and Dan, two Australian guys, who are enjoying their life on the beach and giving tips to people who call them.
MillerCoors LLC is encouraging to collect bottle caps and can tabs and at the same time to benefit veterans that have served in Iraq and Afghanistan. Via their Miller High Life brand and in cooperation with the Iraq and Afghanistan Veterans of America the company has created a campaign named “Give a Veteran a Piece of the High Life” focused on collecting the recyclable items in an effort to raise a contribution up to $1 million.
Heineken Italy and JWT Italia Milan created a project dedicated to calling relevance to Heineken-UEFA Champions League sponsorship. The unique program, focused on males age 18 to 24, created a fake event of poetry and classical music to take place on the same night as the big match, Real Madrid versus Milan.