Heineken has revealed a new advertising campaign on the U.S. market for its Heineken Light. A series of spots, prints and digital billboards features people who enjoy their summer and beer. The campaign developed by Euro RSCG employs smart humor and teaches young generation old wisdoms.
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Carlsberg now is in the camp of the brands, which launched commercials dedicated to the upcoming World Cup. The famous beer manufacturer has released a new video «Team Talk» featuring football stars to promote the sport event and support the national team of England. The Saatchi & Saatchi agency created a spot, which is paying a tribute to the British sport legends, including Jack Charlton, Stuart Pearce and Sir Trevor Brooking.