Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.
Following a 3-way strategic pitch, Bulletproof were chosen to evolve the Maynards design and improve differentiation vs the competition, whilst providing a clearer role for each of the variants which include Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.

7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.