Doritos is launching an international campaign under the “For the Bold” tagline and revamps its packaging and logo to provide a consistent look for the brand across 37 countries. New packaging and identity has been design by Hornall Anderson.
This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand. The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.
Starbucks, which this year turned 40, marked the anniversary by updating both its logo (remember, the siren has been living without a circle around her for almost a year) and revamping the packaging. In October, the coffee giant optimized its range by dividing it into categories by roast to help consumers choose the right one—Blonde, Medium or Dark—quickly.
Launching this month is the new bright and bold packaging for the Maynards sugar confectionery range designed by leading strategic brand design agency Bulletproof.
Following a 3-way strategic pitch, Bulletproof were chosen to evolve the Maynards design and improve differentiation vs the competition, whilst providing a clearer role for each of the variants which include Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems.
Sydney-based brand design agency Blue Marlin has recently rolled out an entire new packaging design system for consumer brand Weight Watchers. Weight Watchers operates across 38 categories with some 220 products and has a net worth of $224 million dollars per year, in the Australian and New Zealand market.
Under the slogan ‘The New Power of Škoda,’ Škoda Auto presented its new corporate design at this year’s Volkswagen Group Evening. The event also saw a design concept called ‘VisionD’ that shows the brand’s new direction towards extending its model portfolio and intensifying its activity in Europe, as well as in China, India and Russia.
7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.
As part of its 40th anniversary celebration, Starbucks has updated its well-known siren logo, which now represents the company’s plans for future development. It’s the fourth version of the round banner since the coffee company was founded in 1971, and this time the creative team removed the lettering from the logo just like Nike and Apple did before, and replaced the black background with the white one.
This year was quite a controversial one for brands, which decided to update their logos and global overall look—well-accepted, slightly noticeable or even completely disastrous. We at Popsop have flipped through the news of 2010 and made up a list of 10 brands which are entering the new year with a revamped brand identity and values.