Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, making high-quality coffee more accessible than ever before.
before and after
The Didonato design agency introduced a new packaging for Schweppes Australia. With nearly 100 products in their portfolio, Schweppes owns a vast amount of graphic real estate in grocery, impulse and on-premise. However, its shelf presence has diminished as a result of the independent development of products and sub-ranges.
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.