Yesterday BMW launched its Art Car Collection online. For the first time, a virtual overview of the origin, history and development of the collection is available on the Internet.
BMW
Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
MINI, which last year launched a hilarious geo-location campaign in Stockholm, has now running a new awesome international promotion in another European capital, Berlin. For the new advertising initiative dubbed ‘It’s Personal,’ the brand merged billboards and interactive technology, inviting just everybody—both in the real and digital dimensions—to tap in and get featured on the giant MINI Photo Box, located at the corner Kurfürstendamm and Joachimstaler Straße in the German capital.