American artist Jeff Koons who has already collaborated with BMW during 2010, created a miniature of the legendary BMW M3 GT2. Vivid colors against a black background is the result of Koons’ inspiration by motion and speed of the vehicle.
BMW
The biggest and most awaited event of the next year is the London 2012 Olympic and Paralympic Games, and the brands, which sponsor the international competition, have already started their preparation for it by rolling out dedicated campaigns like Cadbury or previewing new vehicles like BMW. The auto giant, which is the top-tier sponsor of the event, is not only going to provide the fleet of 4,000 cars, bicycles and motorcycles for the athletes and officials, it is also offering the public an opportunity to know more about the event and athletes by releasing the Olympics 2012 iPad magazine app.
Ahead of the world premiere of the new MINI Coupé at the IAA International Motor Show, BMW is launching a campaign to engage more fans of the tiny car before the launch of the new two-seater model, the latest one in the MINI family. The marketing initiative dubbed ‘Another Day. Another Adventure,’ developed by Amsterdam-based agency BSUR, is rolling out across TV, radio, print, outdoor and the social media platforms, inviting drivers of the small cars to live their life to the max.