Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role.
Pepsi is changing its look in the U.S.—the brand is set to introduce an updated, “easier-to-grip” bottle shape along with the wraparound shorter label featuring a bigger logo. Starting April, the new look will be rolling out for the Pepsi 20-ounce plastic bottle and later for all plastic and glass packaging of the entire range, including Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. It is the first major redesign in 17 years, developed by an in-house Pepsi team, led by Mauro Porcini.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.
The water brand evian, which has collaborated with a number of recognized designers for its artistic bottles line founded in 2008, now has teamed up with Diane von Furstenberg to create a new limited-edition bottle. The new product is joyful and optimistic, and its playful nature is reflected by the “Water is Life is Love is Life is Water is…” message, featured on the bottle. The new edition merges Diane’s personal optimistic philosophy and evian’s commitment to ultimate purity.