Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders. The brand has released a limited edition bottle with a cap that doubles as a wrench—skateboarders can use it just on the spot to fix the gear.
Absolut is about to draw the map of the whole world with flavours as soon as poossible—the pace it keeps to add new vodkas to the “geography” portfolio signals about it. The iconic alcohol brand has unveiled Absolut Texas, which is the first-ever only state-inspired flavor and the latest addition to the range of U.S.-inspired vodkas. The launch of the bottle, dedicated to the “lone star state,” follows the release of Absolut Australia last week.
Absolut’s world map has been recently extended with the launch of the new “geo-centric” bottle created in collaboration with the recognized film director Baz Luhrmann, born in Australia. The new edition, Absolut Oz, pays tribute to the home land of this cinema guru. It is also the first bottle in the range inspired by iconic global destinations that celebrates Australia.
Johnnie Walker is releasing a film, “Celebrating a Journey Shared,” that celebrates craftsmanship, friendship and passion for discoveries. The footage that tells a story of two travellers is a cinematic dedication to the British luxury brand Dunhill with which a new collaborative whisky gift set was created—the Johnnie Walker Blue Label Limited Edition Collection.
The spirits brand Pernod Absinthe and the electronic music record label and fashion brand Maison Kitsuné have collaborate for the second consecutive year to launch a new multi-faceted project. The creative effort incorporates passion for adventurous travels around the globe, music and offbeat design. Maison Kitsuné is releasing a series of five short music documentaries to tell the world how the brand’s creative team sources inspiration from various distant parts of the globe. To support the launch, Pernod Absinthe released a limited-edition bottle with an eye-catching artistic design by Maison Kitsuné.
In early 2013, Absolut teamed up with Threadless users for a crowdsourcing contest to develop a new limited-edition bottle for the latest city-inspired flavor, Absolut Chicago. Now, the brand is unveiling the results of the collaboration—an artwork created by Ross Bruggink, 26, reflects the city’s architecture and culture symbols that make Chicago a modern classic.
Heineken is re-inventing clubbing experience with the introduction of the Heineken Ignite beer bottle that detects and responds to people’s motion and sound vibrations. The prototype of the brand’s “first smart beer bottle” was revealed at 2013 Design Week in Milan on April 9 as part of Heineken’s Lounge of the Future concept. For the project, the digital team of the beer giant has collaborated with Tribal DDB Amsterdam and a selection of other partners and experts from various fields.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
ABSOLUT Vodka is expanding its collection of the city-themed bottles with ABSOLUT México. The design of the limited-edition bottle pays homage to the country’s rich artistic heritage, which is reflected through vibrant images inspired by the visual aesthetics of the Mexican culture. For the project, the vodka brand tapped Jeronimo Lopez Ramirez aka Dr. Lakra, a celebrated contemporary artist and tattooist, who infuses traditional Mexican art with the elements of modern youth culture.