The whiskey company Chivas Brothers, a part of Pernod Ricard international group of companies, has presented one of its rarest blends, the ultra-premium Chivas Regal The Icon. The luxurious decanter and the outer case were designed by the brand consultancy Coley Porter Bell.
Coca-Cola further promotes the idea of sharing with a new simple design solution for a bottle cap that has been recently unveiled in Colombia. A new cap allows to open a Coke plastic bottle only with another bottle—the project was developed by Leo Burnett in Colombia to inspire communication between freshmen on the first day of college.
The Malibu rum is seizing the summer with a broad campaign that encourages consumers to live active life in the next three months. The new campaign, “Best Summer Ever Project” by agency AnalogFolk, will be enticing fans into an offbeat summer experience. The endeavor fill be filmed and posted to social media channels, in several phases, across the globe.