Women at NBCU, an initiative that combines media assets reaching women across multiple platforms, revealed its 2011 Brand Power Index (BPI). According to this, Barbie, Kotex and Harley Davidson are among the brands that made the biggest impact on women.
branding
BEO* is Carlsberg first venture into soft drink innovations, giving consumers a real alternative to alcohol and soft drinks. Ergo defined the potential, identified the mindset and developed a new brand language for this emerging category. The independent brand identity consultancy worked with the Carlsberg team to give the brand a ‘delightfully refreshing’ personality that brings the product experience to life, and created the brand identity—natural, fresh, yet sophisticated.
Pearlfisher has created a new iconic identity for Lebanese retail chain specialising in fast casual food—Zaatar W Zeit. The hip and popular Lebanese chain has taken a deep-rooted symbol at the heart of Lebanese culture—the Mankousheh or traditional Lebanese wrap—and modernised it for a new generation in a trendy and urban but still deeply authentic environment.
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking. Tapping into the popularity of programs like The Great British Bake-Off, Stonegate, the brand owner, is hoping to encourage consumers to buy multiple eggs for different purposes. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.
Saga, famous for offering travel and financial services to the over 50s, is to unveil a new brand identity created by Springetts Brand Design Consultants. The initiative is the first by Springetts since they were appointed on a five-year contract by the Acromas Group (owners of Saga and the AA) earlier this year.