Here’s something to think about for a couple of moments: how fearful are you of losing what you have, versus how excited you are about what you could gain? Depending on your answer, does this change the way you feel, does it change the way you think, and crucially, does it change the way you behave?
branding
Last week we met with Emma Beckmann, Country Director of Landor Moscow in their cozy office on Tsvetnoy Boulevard to talk about the results of their first year in Russia. In the interview, she discusses how the creative industry has changed over the 20 years that she’s been in this business across different geographical markets, kindly shares her view on the Russian bureaucracy and ways to tackle it, reveals her personal client wishlist, and gives valuable cultural advice to international agencies looking to enter the Russian market.