Echo has designed the branding, primary and secondary packaging for Carling’s innovative new summertime beer, Carling Zest—a 2.8% ABV beer with a light, citrus flavor brewed under the Molson Coors major brand name.
branding
Landor Associates, creative partner to the biennial Queen Elizabeth Prize for Engineering, has revealed a new visual identity for the QEPrize as the call for nominations to the international engineering community is launched.
Facebook announced yesterday, on February 29, the Timeline for brands. The social media giant said it would roll it out earlier this month. The specific page offers companies a new opportunity for advertising.
Pearlfisher has created a brand identity for Harrison’s Fund, the charity founded to raise money to fight Duchenne Muscular Dystrophy.
Today’s Popsop guest and speaker is a very bright personality with a multicultural background and broad variety of interests and skills. French-born from Serbian parents, he speaks 5 languages including French, English, Mandarin, Russian and Serbian, holds degree in Applied Maths from prestigious Ecole Centrale de Paris and Management Science degree from Shanghai Jiaotong University. This is the man who dared to take a dive into the China world back in 2001 and launched a successful brand and research ‘laboratory balancing between rationality and creativity’ there. Now Shanghai-based Labbrand, founded and headed by Vladimir Djurovic, is an internationally recognized brand expert with clients such as ClubMed, L’Oréal, P&G, Disney, Volkswagen, IKEA, Gucci Group, Häagen-Dazs, ING, Nestle, TESCO and many others.
The article is written by Darren Foley, Managing Director at Pearlfisher, London
Today, everyone is a writer, a designer, an authority and an expert. In this highly connected world we all have the ability and the resources to be a creator. If we don’t find what we require, we can simply make something new. The internet allows us to instantly share our designs, publish our narratives amongst millions of blog posts, and build our own brands on sites such as Kickstarter or Shapeways. An entertaining article by Matt Dolphin on Creative Review recently demonstrated how logo design is being offered for as little as £25.
Branding specialists Brandhouse have created the brand strategy and identity for Momenta, an innovative adult weight-loss management programme to operate within the health and fitness sector.