The Cadbury‘s Picnic Bar has launched a sweet challenge «It’s No Picnic» for people who love to eat fast. The brand hasn’t been in the promotional field for six years and now, with the help of the George Patterson Y&R agency from Melbourne it came forth. The Australian Internet users can upload their 30-second video or record it from the webcam on the site, and have make a commercial. All the uploaded spots will be rated and the most stunning ones are going to be aired on the national TV.