Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data. On June 19-24, the chocolate company installed the special kiosk, Joy Generator, at different venues across Sydney that encouraged passers-by to log in their Facebook profiles and get a Cadbury Dairy Milk chocolate product that perfectly matched with their personality.
Cadbury continues to add new valuable elements to its Cadbury Bicycle Project, launched by the confectionary brand in 2009 to give kids in deprived regions a better access to schools. The brand has designed and created a custom generator for bikes that will help turn all rides to school into electricity that can be used to charge a removable light to literally lighten up the life of a kid after school.
The London-based advertising agency isobel has conducted an online survey among 1250 UK adults in December 2013 to discover the happiest brands in the UK. As it turns out, for the British the happiest brands are digital giants, confectionary and body care labels. The ranking is topped by Cadbury, Andrex, Google, Fairy and Nivea, with a range of banks and political parties occupying the bottom of the list.
Cadbury is launching a “bubble-inspired” campaign “The Frothybeast” to promote its new product, Wispa Hot Chocolate, across the UK. The push by Fallon London is fronted by the brand’s new fictional spokesperson, an Italian hunk with a foamy chocolate hair and beard style, who “epitomises the playful and fun nature” of the new product.