After the release of its fabulous 2012 calendar featuring Mila Jovovich, Campari has launched ‘The Expectation’ (‘L’attesa’)a new ad campaign with a philosophic tagline ‘The expectation of pleasure is itself a pleasure,’ which is a quotation of the German philosopher Lessing.
Campari
With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars for it. Recently, Lavazza unveiled its 20th edition of its calendar, which turned to be a real splash of art and beauty. Another Italian brand Campari is keeping pace with the coffee brand and now launches the 13th calendar, announced in mid-summer. The new piece titled It’s the end of the world, baby! features Hollywood A-lister and supermodel Milla Jovovich, who inspires people to toast the life in any dramatic situations—in the long run, she also may save the world if the old prophecies turn out to be true.
Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent the diverse nature of the drink with a touch of exquisiteness and delight. This year, renowned actress, model, signer and fashion designer Milla Jovovich joined the roster of celebrities, who has been featured in the calendar starting 2000, when it was published first (view all of them here).
What happens when two iconic brands come together? Their collaborations usually result in quite predictable products such as extravagant cars (auto + luxury), sneakers (footwear + apparel), bikes (commuter transport means + apparel) and hip bottles (soft drinks + fashion) to name but a few. Following the trend of teaming up for creating something new, SKYY Vodka and Diesel partnered to develop a new product, which is (quite surprisingly) neither jeans nor a cocktail—it is… a new swimsuit capsule collection to be unveiled this week at the beginning of Mercedes-Benz Fashion Week Swim (July 14–18, Miami).
In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.
SKYY® Vodka announced a new ad campaign featuring bold, vibrant imagery that is provocative and engaging. The prints are shot by world-renowned photographer Raymond Meier, who last worked with SKYY on the 2008 SKYY Infusions launch ad campaign, and kicks off the global “SKYY SEXY” marketing push in support of the core, unflavored brand.