Wendy’s is rising awareness of foster children in Canada with a story of the lonely “I” letter that meets its alphabet family and starts a happy life together with them.
Canada
Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements. The 30-sec spot comes as the latest addition to the company’s global commitment to help fight obesity through informed choices, physical activity and reduced advertising to kids under 12.
The Olay product range has gained popularity in more than 80 markets, and its offerings “are often compared to high street skincare brands, matching or winning on performance at a more accessible price.” That’s a true success, but the sky is the limit. Procter & Gamble entrusts the future of its Olay Pro-X range into the hands of consumers. The female cosmetics brand is encouraging public to reinvent Olay Pro-X with the new design, product ideas and ways to tell the brand’s unique story.
The smartphones market welcomes a new product—yesterday, January 30, RIM launched “the re-designed, re-engineered, and re-invented BlackBerry platform” at the event, which was held in six cities—New York, Toronto, London, Paris, Dubai, and Johannesburg—at the same time. Along with the unveiling of the new platform and product, the tech giant has made another major announcement—the company’s name was changed from RIM to BlackBerry to build a stronger connection between the product and the manufacturer.
Starbucks is tackling the problem of trash from disposable cups with a new offering, a $1 reusable tumbler, which is available across the USA and Canada starting today, January 4. Owners of the new tumbler, which visually resembles the iconic Starbucks paper cup with the brand’s green logo, will have a discount each time they refill it. According to USA Today, the environmentally friendly tumbler “pays for itself after 10 uses.”
Do you have a B-face and live in Canada? If you do, you can become an ambassador of the all-new 2013 Mercedes-Benz B-Class, Mercedes-Benz B 250, as the company is on the lookout for individuals, who “truly personify the essence of this stylish and versatile new model.” On the dedicated website, Mercedes-Benz aficionados can associate themselves with one of the four types of B-face, four key characteristics the Mercedes-Benz B 250 vehicle has—B-Seen (love parties, openings and posting looks), B-Adventurous (love extreme challenges in the open air), B-Spontaneous (love doing things no one expects from them), and B-Playful (love things that make other people laugh)—for a chance to become a Mercedes-Benz ambassador.