Schick Intuition brand discovered from the ‘2012 Simplicity Survey,’ created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women’s lives easier with the launch of The Simplicity Project program that will last now until the end of summer. Consumers can go online at www.Facebook.com/schickintuition to receive simplicity tips & tools, savings and more.

Starbucks, which has been doing its best to provide its consumers the best coffee out of their homes for the past 41 years, is now offering people more opportunities to brew a nice cup of coffee at home. The brand goes beyond packs of grounded and instant coffee and announces the Verismo system, the first at-home premium single cup machine. The new coffee-maker, which allows to craft Starbucks-quality espresso beverages, from lattes to americanos at home, is arriving in stores this fall along with a variety of Starbucks coffees (in all roast ranges) and milk pods.

Google is unifying users’ entertainment with the launch of Google Play, a cloud-based service which enables users store multiple songs, movies, books and apps online. Now you don’t need to switch from one device to another, synchronize data, use cables or pay for storage space—the company united a range of its services such as Android Market, Google Music and the Google eBookstore into one platform called Google Play, launched on March 7.

The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three new brand ambassadors, musician and fashion designer André 3000 Benjamin, actors Gael García Bernal and Adrien Brody, who have their own authentic styles. The celebrities will help the brand present Gillette Fusion ProGlide Styler, a new 3-in-1 styling tool for men with facial hair (only in North America there are nearly 40 percent of them) who regularly use multiply items such as trimmers, razors and scissors to keep their hair style as it should be. The new tool is designed to simplify this boring and complicated routine.

Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days.  With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.

This festive season, Old Navy is launching a new apparel collection with a high tech twist. Now is the time when technology is integrated in just everything we see and use, and the clothing is no exception—BMW has proved it by unveiling the vehicle-inspired apparel pieces. The Gap’s brand Old Navy is presenting a new Old Navy’s Techno World range of clothing and accessories “with built-in technology as well as a wide range of technological gadgets,” which is appealing to both brand’s fans and geeks in the USA and Canada.