Official Automotive Partner of the 2012 London Olympics BMW has chosen an original way to promote its BMW 320d EfficientDynamics—a vehicle being used within the BMW London 2012 Olympic fleet. On 13 May, sprinter, Olympic gold medalist and BMW London 2012 Performance team member Mark Lewis-Francis joined sports scientist Professor Greg Whyte on The Mall in London to observe and document the parallels between the acceleration of the sprinter and a BMW vehicle.
celebrity marketing
Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel, the Golden Globe and Grammy nominated performer good known for her trendsetting vintage wardrobe. Deschanel will feature in the brand’s new campaign promoting the Pantene Beautiful Lengths collection.
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of viral videos ‘Sh*t Fashion Girls Say’ on Maybelline New York’s official channel on YouTube. Titled ‘#TopChicret —Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World,’ it is telling the good news in a humorous and light-hearted manner, mimicking the way the information spreads in the chick gals world.