Soon after the celebration of running with a Women’s Marathon, Nike marks the basketball season start with its Basketball Never Stops campaign which debuted yesterday featuring the first commercial dubbed Spotlight.
celebrity marketing
With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars for it. Recently, Lavazza unveiled its 20th edition of its calendar, which turned to be a real splash of art and beauty. Another Italian brand Campari is keeping pace with the coffee brand and now launches the 13th calendar, announced in mid-summer. The new piece titled It’s the end of the world, baby! features Hollywood A-lister and supermodel Milla Jovovich, who inspires people to toast the life in any dramatic situations—in the long run, she also may save the world if the old prophecies turn out to be true.
The burlesque diva and fashion celebrity Dita Von Teese, the Cointreau ambassadress, is presenting another elegant piece as part of her collaboration with the brand. Last fall, the extravagant diva unveiled the Cointreau coffret and now she presents an elegant accessory, My Cointreau Travel Essentials bar, which allows us to create and savor the divine cocktails while on trips or at home parties. The round white box is designed in retro style and reminds of a hatbox, in which beautiful rich ladies used to carry their fashionable headdresses decades ago.