Samsung Telecommunications America announced program highlights of the fourth annual Samsung AT&T Summer Krush concert series. The tour features nine well-known musical acts performing one-night-only concerts. The audience will be provided with an opportunity to experience the Samsung Infuse 4G exclusively at AT&T.
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Diageo that has recently re-launched its luxurious Johnnie Walker Blue Label, announced on July 15 the start of the ‘Qream With A Q’ campaign. Qream is an ultra-premium cream liqueur was developed by the premium spirits and wine company in collaboration the Grammy Award-winning musician and producer Pharrell Williams. Williams helped to develop the taste and bottle design as well as the marketing and advertising campaign.
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects revolving around music), has kicked off a new campaign, celebrating the brand’s partnership with Universal Music, on social media platform. As part of it, Seat is offering its followers on Twitter and Facebook a chance to listen to up to 750,000 music tracks, presented by Universal Music—all this for visiting local dealers and booking a Seat test drive.
PUMA, one of the most socially-conscious brands in the apparel industry, is kicking off the second season of its charitable Project Pink, aimed at fighting breast cancer in the USA. During the previous year of the program, which was started last summer, the brand raised over $60,000 donation to the Breast Cancer Research and Education Fund at Magee-Womens Foundation. Now, through a series of sport-related events, new line of sport gear and activity to raise more money for a new organization battling breast cancer (to be named here), the brand continues its program with the help of Project Pink spokeswomen, female soccer athletes (Amy Rodriguez, Leslie Osborne and Tasha Kai among others) and PUMA Women’s Soccer Ambassador Julie Foudy, who teamed up with PUMA in late June.