America’s salad lovers are as excited about making their salads as they are in the final result. And many of them fancy themselves as true culinary artists.These were the findings that led to a new Dole® Salads marketing campaign that uses professional celebrity artists from various non-food genres to inspire consumers to new heights of culinary creativity using Dole’s line of 38 salad blends and all-natural kits.
celebrity marketing
Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.
Swiss jeweler Piaget has chosen its new face popular Hollywood actress Jessica Alba who is to become an ambassador for its Possession collection of jewelry. This is not the first collaboration of the jewelers with Hollywood: Piaget takes active part in cinema life organizing and sponsoring various events. Besides, products of the brand are extremely popular among celebrities. In 2010 Sienna Miller was Alba’s predecessor on the position.
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.
Avon Chairman and CEO Andrea Jung and Avon partner, actress Zoe Saldana, awarded a $60,000 Avon Foundation for Women grant to Chicago-based Family Rescue, Inc. to support its services for domestic violence victims and their families in the Chicago area. The grant was awarded during the Avon ‘Believe World Tour,’ an event to commemorate the company’s 125th anniversary. The event in Chicago is the seventh stop of the 16-city Believe World Tour and the final stop in the United States.