celebrity marketing

Natalie Portman in Sofia Coppola’s Miss Dior Chérie Advert

Sofia Coppola, who directed the lovely commercial for Miss Dior Chérie in 2008 featuring model Maryna Linchuk, is back with a new advert for the brand, this time starring ‘The Black Swan’ film’s leading actress Natalie Portman. The new campaign, which was announced back in December 2010, includes a series of prints as well as a TV advert to be officially launched in March.

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Nivea Helps Couples Everywhere Be Ready for Romance

Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance this Valentine’s Day. The couple kicked off its partnership with the brand by helping America prepare for the most important kiss of the year as hosts of the Nivea Kiss Platform in Times Square on New Year’s Eve. The celebration of human connections continues as Bill & Giuliana are serving as Nivea’s Romance Ambassadors this Valentine’s Day by helping couples all over America make this February 14th one to remember.

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Diet Pepsi Debuts Its Sleek, New Look at Mercedes-Benz Fashion Week

In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week, February 10-17. The new Diet Pepsi Skinny Can, available to consumers across the U.S. in March, will launch with a series of fashion events and celebrations, including an art installation and collaborations with acclaimed designers.

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