In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week, February 10-17. The new Diet Pepsi Skinny Can, available to consumers across the U.S. in March, will launch with a series of fashion events and celebrations, including an art installation and collaborations with acclaimed designers.

As part of the festivities fashion commentator Simon Doonan, famous for his store window displays, will unveil a special collaboration at the Diet Pepsi Style Studio located at 362 West Broadway in New York’s fashionable Soho neighborhood on February 11. Featuring Diet Pepsi’s slim, attractive new cans and incorporating Jonathan Adler designs, the window installation is a unique fusion of fashion and art. Following the New York Collections, the window display will be viewable to the public for the month of February.

Diet Pepsi will also be front and center at Lincoln Center, teaming up with Charlotte Ronson, Betsey Johnson, Maybelline and offering onsite refreshment. Stylesetters attending Mercedes-Benz Fashion Week can stop by the Diet Pepsi booth to ‘Get the Skinny’ on the latest trends and collections.

Consumers can ‘Get the Skinny’ on the new can, as well as the hottest Mercedes-Benz Fashion Week news and trends by visiting the Diet Pepsi Facebook Page for more information, www.facebook.com/dietpepsi.

In addition, to celebrate beautiful, confident women and offer refreshment across the country, Diet Pepsi Skinny Can is collaborating with the 10 fashion boutiques in New York, Los Angeles, San Francisco and Miami, providing them with a custom ‘Skinny Can Fridge.’ Thirsty fashionistas will get a complimentary Diet Pepsi Skinny Can while they shop in stores including Jeffrey, Intermix, Fred Segal, and Dash.