Esquire unveiled its latest use of augmented reality technology and further established its eye for innovation with two unique experiences that extend the magazine well beyond the printed page. It has joined forces with GoldRun to create two interactive adventures using ‘geo-tagging’ technology. For the first time ever, a magazine is using GPS technology to place a virtual image of a cover subject in a remote location. Esquire’s February cover model, Brooklyn Decker, can be ‘found’ in over 700 Barnes & Noble stores across the country.
celebrity marketing
For the second year in a row, Folgers® is teaming up with Grammy® nominated songwriter and former American Idol® judge, Kara DioGuardi for the 2011 Folgers Jingle Contest. Folgers invites Americans to put their spin on the iconic ‘The Best Part of Wakin’ Up™’ jingle for a chance to win $25,000, a mentoring session with Kara and the chance to appear in a future Folgers Coffee commercial. Last year’s grand prize winner, The Ethan Thompson Band from Missoula, MT, was chosen from among nearly a thousand entries submitted online for the inaugural contest.
Pepsi Max, the soda brand which has connected with the rap culture primarily through to its latest commercial featuring Snoop Dogg (still, Nike remains the most long-standing fan of this music style), has unveiled a new project created in collaboration with famous representatives of this movement. Ahead of Super Bowl XLV, Pepsi Max teamed up with a bunch of hip-hop and rap stars to develop new videos as part of the NFL Audible program.
It’s a jungle out there. And to tame it, ‘Gossip Girl’ actress Jessica Szohr sheds her inhibitions—and unleashes her inner lizard — in Costa Rica, wearing nothing but a pair of SoBe® Lifewater® skinsuits to launch new SoBe Lifewater with electrolytes. The sultry photo spread, the second installment of the SoBe Lifewater skinsuit series, will appear exclusively in the iconic Sports Illustrated Swimsuit Edition, which hits newsstands on February 15.
Fergie becomes extremely seductive in a new Dr Pepper commercial for the upcoming Super Bowl XLV, slated for February 6. The soft drink brand, which invited spooky KISS to star in the last year’s advertising, now is focusing on sexual attraction. The music diva, who now got wavy dark brown locks and is wearing a gorgeous ‘vampire’ dress, promotes the famous Cherry Dr. Pepper soda and surprises her fans with a very complicated trick—in just a few seconds she knots a cherry stem in her mouth.