The ongoing football championship is a great occasion for raising awareness about things that are even more important than a good game. Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil. The Competition for Good site seeks donations from around the globe, asking people to donate for their countries and help them win— at least, in water-providing contest.
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The Alliance for Cancer Research, APREC, has tapped global pop star and breast cancer survivor Kylie Minogue to front a new campaign that puts a song up for auction for a good cause. As part of the “One Note Against Cancer” effort by Publicis Conseil, the non-profit is selling each note from the single, “Crystallize,” composed by Kylie Minogue just for the occasion.
In collaboration with Reporters Without Borders, a global non-profit that supports and protects journalists to ensure freedom of information globally, Heineken have undertaken an artistic and philanthropic project that unites a pool of recognized artists, athletes and entertainers from all across the globe. The beer brand has collaborated with 40 legendary individuals to create a series of The Legendary Posters that relate to the brand’s «Legendary» ethos of creative thinking and living life to the fullest.
UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction. The organization is encouraging people to give up their much-loved habit of posting and viewing updates, playing games, checking e-mail etc. in return for water and sanitation that will be provided to children in deprived regions.