China

Vladimir Djurovic, CEO and founder of Labbrand, China: «Instead of being labeled as creative, we prefer to be called innovators and intricate problem solvers»

Today’s Popsop guest and speaker is a very bright personality with a multicultural background and broad variety of interests and skills. French-born from Serbian parents, he speaks 5 languages including French, English, Mandarin, Russian and Serbian, holds degree in Applied Maths from prestigious Ecole Centrale de Paris and Management Science degree from Shanghai Jiaotong University. This is the man who dared to take a dive into the China world back in 2001 and launched a successful brand and research ‘laboratory balancing between rationality and creativity’ there. Now Shanghai-based Labbrand, founded and headed by Vladimir Djurovic, is an internationally recognized brand expert with clients such as ClubMed, L’Oréal, P&G, Disney, Volkswagen, IKEA, Gucci Group, Häagen-Dazs, ING, Nestle, TESCO and many others.

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PepsiCo Encouraged Chinese Consumers to ‘Bring Happiness Home’

Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion, PepsiCo launched a lovely campaign dubbed ‘Bring Happiness Home,’ encouraging its consumers and fellow colleagues to go and celebrate the holiday with their family and special ones.

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Nescafé Encourages Chinese Consumers to ‘Live Out Their Boldness’

Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese professional rally driver, blogger, best-selling author, singer Han Han to front its recent campaign ‘Live Out Your Boldness’ by Publicis Nestle Team Beijing, in which the 29-year old man is living his life to the full and never misses an opportunity to experience something new, with no boundaries or restrictions (of course, nothing illegal).    

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Martell Launches an Exclusive Collection of Prestige Cognacs in Asia Duty Free with the Millésime 1968

Martell is set to launch the first expression of its ‘Millésimes Collection,’ exclusively to travel retail on November 23, 2011 within the Martell Experience Boutiques at Hong Kong and Kuala Lumpur International Airports. Carefully selected by Martell’s Cellar Master Benoit Fil, from the House’s oldest cellar built in 1833, the Chais de la Coquille, the Millésime 1968 is a rare single eau-de-vie from the Grande Champagne growth area, a land known for its powerful and structured eaux-de-vie.

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Nike’s ‘Lunar Runs’ Encourage Chinese to Run at Night

Nike has rolled out a new ad campaign in China that  calls on people to run, even at night. Nikes effort to challenge Chinese, especially from big cities, to put on running shoes is reinforced with a new web video featuring runners who talk about why they run. A highlight of the video is the story of Salad, a stressed-out 25-year-old office worker who lives in noisy Shanghai and decides to run at night. 

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