Aerial vehicles technology & service company EHANG makes a dream of flying cars come true. Driven by its […]
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.
Samsung is taking its charitable initiatives to a new level by releasing four films narrating stories of two physically challenged kids, whose life was significantly improved thanks to the company’s donation. The support was provided to them as part of the “Dream and Hope to Youth” initiative, launched in China to provide more youth education and medical volunteering opportunities in the region.
Coca-Cola is extending its sustainable efforts from dedicated campaigns to a new brand centered around the cause, Ice Dew “Chun Yue,” or Pure Joy in China. The money collected through the sales of the product will fund projects focused around providing safe drinkable water to schoolchildren in rural regions of China. It’s the first-ever product of this kind for Coca-Cola not in China only, but also across the globe.
Ahead of International Women’s Day, Baileys is rolling out a female-targeted campaign in China, encouraging local ladies to celebrate their best friends. The idea of the campaign developed by BBH China builds on the fact that because of the one-child policy in China, having female friends is the only possible way to have “sisters.”
Coca-Cola has released a heart-warming short documentary which is dedicated to the joy of the family reunion on the Lunar New Year in China. A great number of parents there have to work and live as migrants in bigger cities to support their kids financially, so the holiday is the only short period of time they can see each other. The “Home Alone Kids” film narrates the story of three families from Longsheng, Guangxi Province that reunite after long months of living apart.
While Shanghai has been suffering from hazardous, record-breaking PM2.5 air pollution for the past couple of days, the local office of the creative agency Saatchi & Saatchi has decided to brighten up the situation and bring some sunshine to the streets of the city—creating an additional PR for its client Minute Maid.