PepsiCo’s Doritos has started to promote its new Jacked tortilla chips. Doritos calls it their “biggest innovation ever.” The product debuted at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas with the introduction of a giant vending machine during a dedicated party on March 15.
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After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash. The deal is expected to be completed in summer 2012. Last year P&G intended to sell the chips brand to Diamond Foods but the agreement has been mutually terminated.
On July 12, Doritos, a PepsiCo’s snack brand, launched a 2-months storytelling campaign Doritos Uncut for their Brazilian fans on Facebook. The campaign, developed by partner agencies LiveAD in Sao Paolo and Night Agency in New York, gives the idea of social sharing and storytelling through an innovative application that allows multiple friends to tell one story. The story is hoped to be brought to digital life by Doritos.
Doritos, the tortilla brand well-known for its crowdsourcing ad projects (which not only gave dozens of creatives from around the globe a chance to earn some money with their filmmaking talent, but also helped the brand make it big earlier this year during Super Bowl), has released a touching story of one man, Esteban Ortega, aka the Dip Desperado. He used to be a champion chip flicker, but then ruined his life with alcohol and big-headedness and finally lost his title—now he wants to reclaim it and asks consumers to help.
Doritos has initiated another fight between its flavours to see which of them is the ‘strongest’. Building on success of other themed advertising pieces, which included the spots for the Egyptian and U.S. markets as well as the large-scaled ‘The End’ promotion in Canada, where people were encouraged to ‘destroy’ one of the new additions, A (in the white bag) or B (in the black bag), the snack brand has kicked off a similar integrated promotion for Australian consumers at the www.battleoftheflavours.com website. Now, two new Doritos flavours, Hot Mexican Salsa and Thai Sweet Chilli, are placed against one another on the digital spot, and consumers are invited to support their favourite by suggesting the effective battle moves against the competitor.
tdg The Design Group, the brand communications and packaging design consultancy, has created a new packaging design for Tayto’s Rough Cuts range of crisps. Tayto ‘Rough Cuts’ are thick and chunky crinkle cut crisps with a unique V cut shape that has helped the brand secure the #3 spot in the crinkle cut segment. This will be the first brand refresh since 2004.