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Dairy-free Milk Innovations. Part II

“Everyone is looking for functional drinks”, Said the CEO of the California Dairy Advisory Board (CMAB) John Talbot […]

Posted on 14 марта 202114 марта 2021 News

Circular Economy: Products «with History». Part I

How to capitalize on the growing upcycled foods movement? Make food from food waste. Food waste is a […]

Posted on 18 февраля 202118 февраля 2021 Trends

Doritos Kicks off Its First Global Campaign, Revamps Its Packaging across All Markets

Doritos is launching an international campaign under the “For the Bold” tagline and revamps its packaging and logo to provide a consistent look for the brand across 37 countries. New packaging and identity has been design by Hornall Anderson.

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Posted on 7 марта 201320 июня 2013 AdvertisingMarketing

Mountain Dew and Doritos Relaunch Double XP and Game Fuel

To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.

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Posted on 2 октября 20122 октября 2012 Marketing

Pringles Teams up with Rock the Vote to Launch a Concert Series

The Pringles brand and Rock the Vote, an organization building political power for young people in the U.S. have partnered to encourage young Americans to exercise their right to vote. The partnership will result in a series of concerts across the country. 

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Posted on 29 августа 201229 августа 2012 Marketing

Pepsi Max and Walker Extra Crunchy Will Sponsor X Factor UK

PepsiCo partners with the UK version of the X Factor again this season and its Pepsi Max and Walker Extra Crunchy brands will sponsor the live final of the talent show, which will take place in Manchester in December. 

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Posted on 20 августа 201220 августа 2012 Marketing

Lay’s Asks Americans: ‘Do Us A Flavor’ for $1 Million

PepsoCo’s Lay’s brand has kicked off the process of searching for its public-supported search for a new potato chip flavor. 

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Posted on 23 июля 201230 июля 2012 Marketing

Doritos Offers Young People from Benelux to Skip or Trip

Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.

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Posted on 19 июля 201230 июля 2012 MarketingSocial Media

Doritos Jacked Chips Debuting at the SXSW Music Festival

PepsiCo’s Doritos has started to promote its new Jacked tortilla chips. Doritos calls it their “biggest innovation ever.” The product debuted at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas with the introduction of a giant vending machine during a dedicated party on March 15.

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Posted on 16 марта 201216 марта 2012 News

P&G’S Pringles Goes to Kellogg, Not to Diamond Foods

After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash. The deal is expected to be completed in summer 2012. Last year P&G intended to sell the chips brand to Diamond Foods but the agreement has been mutually terminated.

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Posted on 16 февраля 201216 февраля 2012 News

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