Doritos is launching an international campaign under the “For the Bold” tagline and revamps its packaging and logo to provide a consistent look for the brand across 37 countries. New packaging and identity has been design by Hornall Anderson.
To celebrate the upcoming launch of the famous computer game Halo 4, PepsiCo‘s Mountain Dew and Doritos brands have announced that Double XP comes back. The platform offers gamers to create an account at dewxp.com or doritosxp.com where they’ll be able to unlock and load future XP matches, reveal ultra-new gear and weapons and more.
PepsiCo’s Doritos has started to promote its new Jacked tortilla chips. Doritos calls it their “biggest innovation ever.” The product debuted at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas with the introduction of a giant vending machine during a dedicated party on March 15.
After a long research and investigation, Procter & Gamble has announced it sells its Pringles brand to Kellogg for $2.7 billion in cash. The deal is expected to be completed in summer 2012. Last year P&G intended to sell the chips brand to Diamond Foods but the agreement has been mutually terminated.
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be entered into a draw in case they manage to identify each of the three new names correctly (so far they are Mystery Flavour A, B or C), and walk away with £50,000.