Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be entered into a draw in case they manage to identify each of the three new names correctly (so far they are Mystery Flavour A, B or C), and walk away with £50,000.