The Twix caramel chocolate bar is continuing to add videos to its “pause” portfolio. The humorous and clear “Crooked Face” sport became a great addition to the range of the videos from the campaign. The commercial was made by the AlmapBBDO agency, Brazil.
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Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.
The Hershey Co. wants its Bliss White Chocolate with a Meltaway Center brand to become really recognizable among woman, the targeted audience, so the company has started an on-line writing contest with stunning prizes to be won. «Share the Bliss» essay contest is providing women with a great opportunity to get a 16.5-carat diamond necklace.