chocolate

Cadbury Dairy Milk matches chocolate with your Facebook personality

Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data. On June 19-24, the chocolate company installed the special kiosk, Joy Generator, at different venues across Sydney that encouraged passers-by to log in their Facebook profiles and get a Cadbury Dairy Milk chocolate product that perfectly matched with their personality.

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Most ethical UK’s chocolate Seed and Bean reveals new “kaleidoscopic” brand identity

Seed and Bean, the UK’s most ethical chocolate brand, as voted by the Good Shopper Guide in 2012-2013, relaunches with a bright and eye-catching look that mirrors the label’s “magic, creativity and passionate personality.” The rebranding has been carried out by Family (and friends), which has developed the new design along with the new message of the chocolate brand with an organic and Fairtrade background.

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Milka “dares” to sell 13M chocolate bars missing the last square to test generosity of the French

To promote the “Dare To Be Tender” message in France, Milka and the Paris-based ad agency Buzzman are rolling out a new ad campaign for which the brand had to change the entire manufacturing process to create 13 million chocolate bars that were all missing the last square. Consumers who buy an unusual bar in a promotional packaging can decide whether they want to claim this morsel back or give it to their dear ones.

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M&M’S Helps Build More Homes across the USA

While Starbucks is helping create more jobs across the USA, M&M’S is set to provide more rehabilitate houses to people across the country. The brand has launched a new campaign entitled “America Better With M,” which includes a partnership with Habitat for Humanity International and a series of efforts to encourage the nation to volunteer for the initiative in 2013. In addition the brand will launch a new product to support the project.

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