The famous Cadbury Dairy Milk ‘eyebrows‘ video has expanded to an interactive version of the commercial. It will be screened at Jingle Bell Ball concert, which is arranged at London’s O2 Arena on December 5 and 6.
Content agency Drum PHD has developed a stunning interactive game that is going to engage the whole live audience present at the show. Everyone at the event will be asked to participate in moving huge eyebrows of the ad’s boy on the huge screen. Up to 20,000 the music fans will be directing where to place the giant jumping eyebrows, making them dance.
The game has already been presented at the UK cinemas, but this time the number of people will be really huge, while before the entertaining activity engaged not so much participants.
Watch the video, which started the ‘eyebrows’ line.