Nike in partnership with NASA, the US State Department and the US Agency for International Development announced the fourth gathering of the parties for the next stage of the big ‘game changing’ initiative to find the waste reduction technologies.
clothing & footwear
Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
American footwear brand Vans has drawn inspiration from its rich heritage for the new Vans Vault spring collection. The new range is not wholly dedicated to old looks, but still is heavily influenced by traditional styles. Unlike another American-based apparel brand Levi’s, which has built a number of its collections on the old and iconic ranges (in late 2011, the brand even launched a virtual hub dedicated to vintage clothing), Vans is adding modern elements to the new line as well.
adidas Originals is going wild with the vibrant palette in the spring/summer 2012 adicolor campaign, conceived by Portland-based Kamp Grizzly and dubbed ‘Step Into Color.’ The new promotional effort includes digital elements and a commercial (15- and 30-second spots) featuring NBA guard Eric Gordon and radio personality Charlamagne Tha God. While it’s not as big as adidas’ ‘all in’ massive promotion, it also supports the brand’s general philosophy—be young, be active, be creative, be bright. The promotion, which is encouraging consumers to explore the wide range of the brand’s colourful sport outfits, will be rolling out in the USA through April 7 and will be not only the source of encouragement, but will also provide people with an opportunity to win a customized adicolor kit.