adidas Outdoor wants to find people who embody the brand’s adventurous spirit—no, it’s not another search for ambassadors, the brand just wants to celebrate those who do live their life to the full and do it in the tie-up with the nature. The brand encourages its fans to upload their photos, on www.terrex-experience.com showcasing them sitting (standing, swimming, handing, etc.) in an outdoor location and showing the three finger hand sign (related to the three stripes hand sign of the brand). Once you’ve submitted a photo from March 1 through March 31, get as many votes as possible for a chance to become one of three major winners and get an unforgettable four-day experience with the Alpine Center in Zermatt plus a complete Fall/Winter 2012 terrex outfit and one exclusive product from the Spring/Summer 2013 collection.
clothing & footwear
UGG Australia has launched ‘The Chase,’ the campaign highlighting the brand’s Spring 2012 line of various footwear, bags and jackets for male consumers. Since the new promotion is dedicated to men, it’s revolving around probably the most cherished dream of any guy—to get in a classic Pontiac GTO and drive away with a gorgeous lady next to the driver’s seat. The new marketing effort, developed by M&C Saatchi and featuring quarterback Tom Brady, started on March 5, the first Monday of spring 2012. It includes print, digital display, social, mobile, events and PR and of course the centerpiece of the campaign, a short online-film split into two parts, which can be seen on the official website of the brand.
Zappos.com is one of the companies, which recognize that aspiring creative minds can be a powerful force for the business, and so it does its best to support new talents. The online retailer kicked off a new initiative called Emerging Designer Program to help young designers get their lines selling at the major retailer’s store. The same idea lies behind the contest launched recently by Walmart, which also encouraged people to submit their creations for a change to get them sold at the supermarket.
Nike continues its football initiative together with Pep Guardiola, global ambassador for The Chance and FC Barcelona Manager. ‘The Chance’ 2012 project that they have launched together searches for football talent and gives young amateur footballers an opportunity to demonstrate their capabilities on an elite stage. Since the program launch in 2010, thousands of footballers could take a chance to work on a global level.