adidas Outdoor wants to find people who embody the brand’s adventurous spirit—no, it’s not another search for ambassadors,  the brand just wants to celebrate those who do live their life to the full and do it in the tie-up with the nature. The brand encourages its fans to upload their photos, on www.terrex-experience.com showcasing them sitting (standing, swimming, handing, etc.) in an outdoor location and showing the three finger hand sign (related to the three stripes hand sign of the brand). Once you’ve submitted a photo from March 1 through March 31, get as many votes as possible for a chance to become one of three major winners and get an unforgettable four-day experience with the Alpine Center in Zermatt plus a complete Fall/Winter 2012 terrex outfit and one exclusive product from the Spring/Summer 2013 collection.

Photo: A snapshot from the www.terrex-experience.com website

The competition entries top-rated by public will be also judged by adidas expert jury including climber Sasha diGuilian, outdoor photographer Michael Meisl, mountaineer Reinhold Messner to name a few, who will determine three best photos. In addition to this, finalists who will end up on the 4-10th position, will receive an exclusive Terrex outdoor jacket, and the first 50 submissions will get a special treat.

adidas also introduces the latest summer issue of its free iPad outdoor magazine, which delivers new exciting content including pieces about alpinists, climbers, kayakers, paraglider pilots and base-jumpers. The additional material such as videos, photos and sound effects extras, as well as an ability to zoom in and out each pitch for more info allow to ‘be in’ and in some way get in the boots of the extreme athletes. “Exhilaration is guaranteed when watching the video shot from the camera on Valery Rozov’s helmet during his base-jump from Petit Dru in the Mont-Blanc mountain range. 360-degree views and interactive elements explain the actual technologies of the adidas outdoor range,” says the brand.