On April 28 adidas put on display the fruit of its creative collaboration with up-and-coming artists. The exhibition entitled ‘adidas Originals’ has the name as adidas clothing collection, which implies that every work presented at the exhibition is unique and original, and so is every piece in adidas collection.
clothing & footwear
Wrangler, which is one of the well-known ‘peace-breakers’ in the world of brands, has kicked off a new project inviting its fans to share their adventure stories for a chance to be selected as the True Wanderer and win a bike. The search has been launched in India as part of the campaign dedicated to the launch of the Wrangler SS11 collection in the country—earlier, the brand also released a hilarious and absolutely breathtaking set of prints dubbed ‘Stunt’ to promote the new range.
Ahead of 139th Arbor Day, this year it’s celebrated on April 29, Timberland has launched an app, encouraging people to discover their ‘inner tree’ by taking a quiz, Hortiscope, on the brand’s Facebook page. The brand has conducted a survey dedicated to the upcoming 139th national Arbor Day (this) to find out the real attitude to trees. The findings show that across the U.S. only 12% of respondents (over 1,000 people) celebrate the date, while 98% say that tree planting activities are really important for the country.
Coca-Cola, which has launched numerous projects revolving around recycling (the latest initiatives include the launch of cardboard racks and new collection of rPET tee-shirts) ‘gives it back’ in Israel with a fashion twist. This month, the brand has opened a pop-up store, where it sells beautiful apparel and furniture made using recycled bottles and cans of the iconic fizzy drink.
The Timberland Company has long recognized the importance of community greening, hosting Earth Day community service events for 13 consecutive years. This year, Timberland will continue this deep commitment through a global push to complete 130 community greening and revitalization projects in over 25 countries.
As part of its recently launched Film Workshop in Los Angeles, Levi’s teamed up with Juxtapoz Magazine to release an absolutely lovely April 2011 special issue dedicated to the current MOCA Art in the Streets exhibition running April 17—August 8 at The Geffen Contemporary. The brand also launched a series of 10 special truck jackets featuring works by celebrated contemporary artists, which works are exhibited at the display, with all the proceeds from the sale of the line to benefit MOCA and its community programs.
Nike pays tribute to the art of surfing by releasing a new film ‘Leave A Message’ in a month, on May 24 at www.nike6.com/leaveamessage. The sportswear manufacturer which is known for its strong dedication to spread the sport culture and celebrate the professional athletes as well as amateurs through a range of its projects, this time focuses on women surfing. The movie, which will be launched under the Nike 6.0 action sports brand’s banner, is all about 6 girls from the USA and Australia and who can subdue the almighty waves in the most elegant way ever seen.
adidas is offering football fans a new way of ‘beeing all in’ by choosing what their favourite athletes will do at the upcoming launch of the next generation of the iconic adidas Predator boot in May. The sports apparel brand kicked off a new campaign on its official page, providing people with a chance to “call the shots” and tell what the World’s best footballers will be doing at the launch event.
adidas Originals presents Women’s Lookbook SS11, featuring original looks created by 9 stylists from 9 cities across the globe. The outfits were made as tribute to the locations, where the fashion experts reside, and so embody their unique approach, which can be rated by the visitors to the online destination.